RoofCaster rooftop advertising display on a car

About RoofCaster

Advertising that goes beyond.

Connecting brands, drivers, and rooftop displays through one shared vision: advertising that moves with the city.

Meet the team

Campaigns

Plan where and when ads appear.

Displays

Bring digital creative to car rooftops.

Drivers

Connect eligible routes with earnings.

Reporting

Follow the journey from playback to proof.

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Make every route mean something.

We bring street-level advertising and connected technology together.

RoofCaster gives brands a way to plan location-aware campaigns, while drivers participate in the network and track their earnings. Our work connects campaign software, rooftop hardware, and playback reporting into a single experience.

Building the platform, one step at a time

The idea
- Bring digital advertising onto vehicle routes.
- Help brands plan campaigns by location and schedule.
- Connect eligible driver participation with earnings.
The technology
- Manage campaign rules and display assignments.
- Sync creative with rooftop devices.
- Bring software and hardware into one workflow.
The delivery
- Record playback and location signals.
- Review delivery alongside device status.
- Follow eligible driver earnings through the platform.
The next chapter
- Build around advertisers, drivers, and fleet operators.
- Improve the workflows that connect the network.
- Keep dependable experiences at the centre of the next chapter.

Powered by the RoofCaster team

Building RoofCaster means connecting two worlds: the precision of software and the realities of moving vehicles. Product, engineering, and operations work toward the same goal — a platform that makes sense for the people using it.

Meet our leadership

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Meet the people behind RoofCaster

Meet the people shaping RoofCaster’s direction, technology, and day-to-day execution.

Founder & CTO

Ehsan Khalid

Ehsan Khalid is the Founder and CTO of RoofCaster, leading the development of its technology platform for intelligent vehicle-mounted digital advertising.

His work brings together edge computing, rooftop display systems, location-aware campaign delivery, secure device communication, and cloud-based campaign management. He is responsible for the technical architecture behind how campaigns are distributed, validated, displayed, and reported across connected vehicles.

At RoofCaster, Ehsan is focused on building a reliable advertising infrastructure that can operate across changing locations and network conditions while providing advertisers with verifiable proof-of-play and giving drivers and fleet operators a transparent view of campaign activity and earnings.

His broader vision is to transform vehicle rooftops into intelligent, connected media infrastructure that links advertisers, drivers, fleets, and cities through a secure and scalable digital platform.

Connect on LinkedIn

COO

Chief Operating Officer

COO

Profile to be added.

This space is reserved for our operations leadership. Name, photo, and biography will be added in a future update.

Project governance

Clear responsibilities matter when software, advertising, vehicles, and people come together. Our Terms and Privacy pages explain the framework for using RoofCaster and handling information.

Read our Terms Read our Privacy Policy

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Built around a clear set of principles

Clarity in delivery

Make campaign rules and playback records understandable, so teams can review what happened and why.

Respect for drivers

Keep route participation and earnings visible, with a focus on clear information and practical workflows.

Connected devices

Bring campaign creative, display assignments, and device status into the same workflow.

Thoughtful technology

Build for real operating conditions, with attention to device connectivity, data handling, and the people behind every journey.